The NHL and Gary Bettman recently unveiled their new "My NHL" promotional campaign, featuring a series of glossy video ads. Already ad #1 of 5 is stirring controversy, not just because it's stupid and deserves your scorn, but because it shows a woman in lingerie helping a "Hockey Warrior" put on his shoulder pads. Predictably, some little old lady is waging a protest against the NHL because of the ads, to which I say, if cancelling an entire season didn't kill the NHL, how much damage do you think a handful of grandmas writing letters is going to cause?
If Gary Bettman thinks it's a good idea to herald the NHL entering a brand new age in 2005-2006 with ads that look like one of Ratt's music videos from 1984, then good luck with that I guess. Seeing an ad of a woman in a locker room helping a hockey player get dressed reminded me of the promotional ads that the XFL used to produce, showing cheerleaders doing pole dances in the kitchen while chopping up cucumbers and crap like that. Hey, maybe Jeremy Roenick will wear a jersey this season that says "He Hate Me" on the back? Or (even worse) Keith Tkachuk wearing one that has a picture of a pot roast and says "He Ate Me" on it. Well, it was just a thought.
Speaking of thoughts, has anyone else besides me noticed that the URL of New York Rangers UK spells out "NYRangerSuk"? Okay, I was just asking.