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Wednesday, October 26, 2005

Norwich Navigators change name, get mistaken for Arena Football League team

The Norwich (Ct.) Navigators, the Double-A Eastern League affiliate of the San Francisco Giants, recently announced that they have changed their name to the Connecticut Defenders. A "Name That Team" contest is being faulted for the inherently silly new nickname.

Can anybody tell me what's wrong with this picture? Defenders I'm just standing up for my rights as a consumer D-Fens

According to a team spokesperson, the new name and logo "reflects the core of what Southeastern Connecticut represents -- the Sub Base" (the Naval Submarine Base in New London, Ct.), neglecting to mention that the new name also signals a marketing strategy intended to minimize the team's direct association with Norwich, a city that is generally regarded as being somewhat of a dump.

2 Comments:

Anonymous Anonymous said...

Sad, but oh so very true. And that coming from someone who has spent most of their life living in Norwich and use to be a season ticket holder for the Navigators. Calling themselves "Connecticut's Hometown Team" is a disgrace, especially since they have the Eastern League's worst attendence. Plus, if they have not noticed recently, there are 3 other minor league baseball teams in the state besides them.

11/10/05, 10:56 PM

 
Blogger Brushback said...

I thought the "Connecticut's Hometown Team" tagline to be a bit curious, too, especially since Norwich is really the least accessible minor league city to the majority of Connecticut residents.

I lived for a couple of years in Norwich, myself, and though the area itself is a fairly drab market, I do think that the Navigators (um, Defenders) have a great facility, and they usually put a good team on the field. It's a shame that they don't draw more.

11/11/05, 7:51 PM

 

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