Ads At It Again
The Milwaukee Admirals, originators of some of the goofiest-looking specialty jerseys known to man (not to mention their logo), may have another winner on their hands with their Beach Party promotion this weekend (Jan 19th and 20th), complete with special Hawaiian jerseys and a "largest beer-belly contest" (Thanks to Instigator Alley for the tip):
Hang Ten at the Bradley Center this weekend as the Admirals warm things up with great action on the ice and a Beach Party off of it. And on Saturday night the team will host a contest to determine the largest beer-belly in Milwaukee with the winner getting a trip for two to Cancun.
To kick off the festivities the first 5,000 fans to each of the games will receive a lei, while the Admirals players will sport special Hawaiian Jerseys that feature the team’s logo on a surf board. The jerseys will then be auctioned off to raise money for the Power Play Foundation.
Saturday is also when the Admirals will crown the king of Milwaukee Beer Bellies. All those who think they have the biggest belt buster should report to the East Atrium at the start of the first intermission. A panel of expert judges will whittle the group down to five finalists who will compete in a Funjet Shoot-out during the second intermission to win the trip for two to Cancun.
Smart move by the MilAds-- all the beer bellies in the audience should (by comparison) make those awful Hawaiian jerseys on the ice actually look more attractive.
I almost can't wait to see the game photos from this one.
UPDATE 1/21/07 - Here it is: